PRODUCING PREMIUM CARS SMARTER.

Breaking fixedness to improve BMW’s production process of premium automobiles.

Client

BMW

Industrie

Automotive

What we did

Process innovation and optimization

Challenge

The challenge presented by BMW was to decrease the complexity of the existing frame-and-body assembly process. The goal was to unlock possible savings while maintaining the high quality standard. The process had already been optimized using Lean and Six Sigma principles. Just recently, it had been further optimized with the installation of production robots.

Installing fixed routines and procedures for core processes of value creation is an imperative for any corporation. The fixation of such processes is needed to maintain a highly productive business routine. However, when it comes to reinventing, challenging and optimizing such core processes, these fixations impede the effort: Fixations become „mental fixedness“ – expert knowledge that prevents us from questioning established patterns.

Solution

To unlock the full potential, Bold Group takes apart the process into its components and rearranges them using its innovation tools – to iteratively and co-creatively find new and efficient ways to use existing resources.

Outcome

Completely rethinking their car assembly process, Bold Group and BMW generated concepts to save significantly on investment costs. Iteratively rearranging and modifying components and workflows within the assembly process, a new, clever assembly solution was created. The process led to the disposal of a whole fleet of production robots. The implementation of the proposed concepts was quickly decided upon by top management.

Munich

Bold Group Germany
Oskar-Schlemmer-Str. 11

80807 Munich
Germany
Tel: + 66 982 287 942

Bangkok

Bold Group Thailand
100/68  2nd Flr., Soho Space
Sukhumwit 26
Thailand
Tel: + 66 982 287 942

Mexico City

Bold Group Mexico
Bosque de Alisos 140 – 1201
Bosques de las lomas C.P.
11700, México D.F.
Tel: +52 1 55 38575713
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