Seite auswählen

SIT – Systematic Inventive Thinking

SIT has unlocked the DNA of innovation – and SIT is part the Bold Group’s DNA.

> Why it works

> Principles of Systematic Inventive Thinking

> SIT Tools – the 5 patterns of innovation

> Our SIT Competence

In 2002, Ralph J. Rettler read about Prof. Jacob Goldenberg, the developer of the SIT methodology. Ralph was fascinated by the fact that successful innovative ideas can be explained by only a few patterns, and that these were eventually translated into a set of powerful tools to help companies innovate.

Ralph opened SIT Germany as a franchise of SIT Ltd. in Tel Aviv, and worked with SIT Ltd. successfully for many years. With great proud, we are looking back to an exciting and fun time with SIT where we ran hundreds of successful SIT projects in many industries and more than 30 countries. In the beginning we started off with traditional innovation/ideation projects where the SIT method was used to make a difference in the quality of results. In 2015 we started to feel that the environment was changing.

Why it works

In the last 15 years in the innovation business, we validated that SIT was the most powerful method to come up with solutions that make a real difference. But what is so unique about SIT? Couldn’t you just do a brainstorming workshop instead?

Well, it is the methodology’s ability to unlock hidden potential, unveiling the not-so-obvious and surprising. The methodology helps us to think in directions that we usually wouldn’t. Henry Ford’s iconic quote “If I had asked my customers what they wanted, they would have said faster horses.” is coming to life in SIT. The methodology forces you to think rather pro-active than re-active. SIT thinking leads you through a process of provocation, challenging your existing assumptions with the goal to create ideas that surprise you.

And SIT is not something someone invented to make people think. SIT has a scientific background. In a vast research on successful innovations, strong patterns were identified that re-occurred over and over again. These patterns were translated into powerful tools and principles that together form the SIT methodology

Principles of Systematic Inventive Thinking

Function follows form

Instead of looking for a need or an obvious solution to a need we manipulate the status quo and systematically screen for hidden benefits

Inside the box

We start the thinking process from within. The closer the idea is to your existing world, the easier it will be to implement it.

Clarifying Customer Value

Clarifying the customer value of an omni-directional hearing aid for Siemens.

A new USP within reach

A new product USP brings Dronco’s abrasive discs back in the game.

Catering to SMEs with new Services

Developing new logistic services for DHL’s SME clients in Mexico.

Iteratively Improving Patient Care

Improving Rheuma patient care with Abbvie using agile methodology.

Agile development of a USD 12 BN tender

Developing the value proposition for a USD 12.6 Bn oil field development together with Shell and Petronas.

Small Change – Big USP

Using a small design change to generate a great new USP for a well known consumer product.

Improving the experience for Thoracic key opinion leaders

Improving the experience for Thoracic key opinion leaders (KOL) working with a pharmaceutical company.

An innovative new product with Villeroy & Boch

Coming up with an innovative new product with Villeroy & Boch – the DirectFlush Toilet.

SIT Tools – The 5 patterns of innovation

Subtraction

Removing essential components from a product, process, or business model (examples: Amazon, iPod Shuffle, Dyson Vacuum Cleaner).

Multiplication

Adding existing components to a system and giving them a twist (examples: Gillette razors, double-glass window, noise cancelling headphones)

Task Unification

Assigning new tasks to existing resources (examples: MacGyver, mobile phone camera, automatic watch movement)

Attribute Dependency

Changing variables in a running system (examples: adaptive curve light, airline booking classes, happy hour)

Division

Dividing in space and time (examples: Leki ski-poles, differed payment credit, remote control)

Simplifying pipeline construction for Shell.

Simplifying pipeline construction for Shell.

Catering to SMEs with new Services

Developing new logistic services for DHL’s SME clients in Mexico.

Improving BMW’s production process

Breaking fixedness to improve BMW’s production process of premium automobiles.

Helping BP contain the largest oil spill in history

Helping BP contain the largest oil spill in history.

Learning Innovation on the job

Building innovation capabilities of large organizations with more than just a training.

An innovative new product with Villeroy & Boch

Coming up with an innovative new product with Villeroy & Boch – the DirectFlush Toilet.

Lean Giant – Process Optimization

Saving 30% on the construction of BASF’s chemical plants with an optimized and lean process.

Clarifying Customer Value

Clarifying the customer value of an omni-directional hearing aid for Siemens.

A new USP within reach

A new product USP brings Dronco’s abrasive discs back in the game.

Iteratively Improving Patient Care

Improving Rheuma patient care with Abbvie using agile methodology.

Our SIT Competence

We were part of SIT for many years and we used the SIT methodology in hundreds of projects. Today, the SIT way of thinking has become an integrated part of our DNA, our daily work and our way of thinking. In all our consulting projects we use the methodology in one way or the other, sometimes you wouldn’t even notice.